What do you suppose was the best selling study Bible last year? ESV Study Bible? Archaeological Study Bible? MacArthur or Ryrie or Stanley?
The actual list surprised me in many ways. Hard to believe that people are still buying some of these.
What’s the best? I confess that I haven’t used the “American Patriot’s Study Bible,” but I’m pretty sure that it would not top my list. There are three that I use regularly and believe are excellent (in their own ways).
Has anyone used the Chronological Study Bible? From a little bit of knowledge I had of the inside workings, I expected it to be lousy (but well marketed). That’s an important point – good sales, especially the first year of release, may say more about the publisher’s ability to market than it does about the quality of the Bible/book.
Because we don’t have enough, the HCSB Study Bible comes out later this year. The back page of this month’s issue of BAR is an advertisement for it, with a banner headline: The name is Yahweh. I can’t see how that’s going to generate many sales. Thomas Nelson (the marketing machine) would never make such a mistake.