Does it strike anybody else as strange that all of the covers of the Bible Study Magazine (produced by Logos) have head shots of “famous” Christians? This particularly struck me when looking at their ad on the last page of this pdf file. But it’s no accident: the first item listed in the sales pitch is “Feature Stories,” which is described this way:
Great interviews and articles with the biggest names in the church and biblical scholarship, including: Josh McDowell, John Piper, Kay Arthur, Mark Driscoll, Randy Alcorn, Mark Goodacre, Daniel Wallace, Lee Strobel, N.T. Wright, Elizabeth George and John MacArthur plus off-the-beaten-path Bible study stories like “Rock Music and Bible Study,” “Bible Study in Hollywood,” and “Bible at Bat.”
Apparently the Bible isn’t appealing enough. They have to sell it with the “biggest names” in the business. (The magazine, at least the issues I’ve had time to skim through, looks pretty good; this is only a comment on modern Christian marketing practices.)